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Learn more about our deep experience in B2B market research and across industry verticals.
Professional Association Launches First Industry Benchmark for AI
The professional association saw an opportunity to introduce a benchmark for AI usage that would detail the opportunities, risks, and barriers to adoption of this emerging technology. However, its members are often late adopters of new technology, so researching needs and opportunities among this audience is difficult, due to low familiarity.
Professional Services Firm Benchmarks AI Adoption among Competitors
A professional services firm wanted to understand the types of investments that its competitors — the top 25 accountancy firms in the US — were making into Generative Artificial Intelligence (GenAI), in terms of funding, time and human resources.
Accountancy Firm Selects Successful New Ad Campaign
An accountancy firm’s ad agency developed three concepts for advertising campaigns. However, it was not immediately clear which ad campaign would resonate the most with the target market. It needed a B2B market research agency to conduct concept testing of the messaging to give the firm confidence that it would see a return on its investment.
Professional Association Sets Price Point for Study Materials
The professional association wanted to know the most effective way to bundle and price its newly digitalized license study materials. With a long legacy in a different format, and varied competition with different offerings, there was no benchmark for how to set the price, or how best to take it to market.