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Learn more about our deep experience in B2B market research and across industry verticals.
Professional Association Launches First Industry Benchmark for AI
The professional association saw an opportunity to introduce a benchmark for AI usage that would detail the opportunities, risks, and barriers to adoption of this emerging technology. However, its members are often late adopters of new technology, so researching needs and opportunities among this audience is difficult, due to low familiarity.
Manufacturing Association Assesses Workplace Training Needs
A manufacturing association served a niche industry that is critical to IT hardware. It wanted a manufacturing needs assessment to understand how it could better help to upskill workers by surveying its members in both English and Spanish.
Sizing Up the Market Opportunity for Cordless Power Tools
A manufacturer needed to know the “why” behind cordless power tool use across different types of pros, applications, situations, and markets. This required a more flexible approach that considered a wide range of factors including personal preference and randomness.
Building Materials Manufacturer Optimizes Contractor Loyalty Program
A building materials manufacturer faced stiff competition for commercial contractor share of installations. It used contractor loyalty and reward incentives to win market share. However, it was difficult to discern how much impact these programs had on sales.
US Construction Company Designs a New Product Development Process
The US construction materials company was directing millions in investments for research and development across its product lines. Recognizing that it needed to be more purposeful in its product research and development, it wanted to align its internal stakeholders on a 5-year innovation roadmap.