Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
How Much Are Sustainable Tires Worth to Fleet Managers?
A leading US tire manufacturer wanted to know how much fleet managers would be willing to pay for more sustainable tires. It needed a tire pricing study to evaluate which sustainability benefits drew the most interest – for instance, tires manufactured using alternative energy, or tires with an extended lifespan.
How Much Farmers Will Pay for Tire Innovation
The tire manufacturer wanted pricing research to compare the costs of four competitive brands across three different types of farm equipment. This included how equipment type, tire position, and brand impacts willingness to pay. However, reaching crop farmers who are out in the fields from dawn ‘til dusk is not an easy task.
Professional Association Sets Price Point for Study Materials
The professional association wanted to know the most effective way to bundle and price its newly digitalized license study materials. With a long legacy in a different format, and varied competition with different offerings, there was no benchmark for how to set the price, or how best to take it to market.