Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Fintech Company Launches New Product for Large Financial Institutions
A fintech company was planning to launch a new financial data product targeted toward large financial institutions managing over $100 million in AUM. However, it was struggling to communicate the value proposition in a way that was succinct and impactful with its target audience.
Tool Manufacturer Names New Nailing Gun Product
A tool manufacturer wanted to select a name for its new nailing gun product that was being marketed to siding and fencing installers. There were six potential product names at play. The research needed to identify which name resonated the most with respondents, and what were the deeper associations with each name.
Accountancy Firm Selects Successful New Ad Campaign
An accountancy firm’s ad agency developed three concepts for advertising campaigns. However, it was not immediately clear which ad campaign would resonate the most with the target market. It needed a B2B market research agency to conduct concept testing of the messaging to give the firm confidence that it would see a return on its investment.
B2B Website Optimization Generates Sales Leads for Manufacturer
A building products manufacturer received poor feedback on its B2B website user experience. The clunky design was causing it to lose sales leads, and it was under pressure to make improvements. Having hired a marketing agency to build a better B2B website, the manufacturer wanted to have confidence that the new site would be effective in improving UX and lead generation.