Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Manufacturer Tests Out New Product on Construction Jobsites
A manufacturer wanted to understand the needs and market opportunity for a new adhesive product, including customers’ Willingness to Pay for innovative features. The best way to get answers was to observe how contractors use adhesives on active construction jobsites. However, this is challenging because contractors are hard to reach, reluctant to have people on site, and their schedules can change at the last minute.
Tool Manufacturer Names New Nailing Gun Product
A tool manufacturer wanted to select a name for its new nailing gun product that was being marketed to siding and fencing installers. There were six potential product names at play. The research needed to identify which name resonated the most with respondents, and what were the deeper associations with each name.
How Deck Building Contractors Choose Tools
A tool manufacturer wanted to evaluate the market opportunity for its products among deck building contractors. It needed to gain an understanding of different contractors’ needs and how they make decisions through a B2B segmentation study, including on-site ethnographic interviews with deck builders.
What is the Best Design for a Construction-grade Ladder?
A manufacturer wanted a clear roadmap for the product development of its construction-grade ladders. They were unsure about what was important to construction professionals, including roofers, electricians and contractors, when it came to purchasing ladders.
Construction Materials Company Enhances its Insulation Product
A building products manufacturer wanted to assess what drove decisions among insulation contractors and benchmark its solution against competitors. The niche product meant that it needed a B2B market research agency with a deep understanding of construction market research that could reach decision-makers who were specifically insulation contractors, not GCs.
How Much Are Sustainable Tires Worth to Fleet Managers?
A leading US tire manufacturer wanted to know how much fleet managers would be willing to pay for more sustainable tires. It needed a tire pricing study to evaluate which sustainability benefits drew the most interest – for instance, tires manufactured using alternative energy, or tires with an extended lifespan.
US Manufacturer Weighs Consolidating Acquired Brands
A US manufacturing company needed a brand awareness assessment to assess whether it should consolidate its acquired sub-brands. The manufacturer wanted to understand the competitive value for its acquired companies, as well as the opportunities and risks of rebranding them.
Manufacturing Association Assesses Workplace Training Needs
A manufacturing association served a niche industry that is critical to IT hardware. It wanted a manufacturing needs assessment to understand how it could better help to upskill workers by surveying its members in both English and Spanish.
A Roadmap for the US Metalworking Market Opportunity
A manufacturing company wanted to assess the US metalworking market opportunity. It needed a segmentation study that would be used to inform its product roadmap, strategic investments and distributor strategy in the US metalworking market over a 5-year horizon.
What General Contractors Consider When Buying Paint
A leading paint and coatings company wanted to better understand how much influence General Contractors have on buying decisions for large-scale commercial construction projects. Our years of experience in construction market research helped to inform the design for a customer journey map and needs assessment.
Sizing Up the Market Opportunity for Cordless Power Tools
A manufacturer needed to know the “why” behind cordless power tool use across different types of pros, applications, situations, and markets. This required a more flexible approach that considered a wide range of factors including personal preference and randomness.
Building Materials Manufacturer Optimizes Contractor Loyalty Program
A building materials manufacturer faced stiff competition for commercial contractor share of installations. It used contractor loyalty and reward incentives to win market share. However, it was difficult to discern how much impact these programs had on sales.
US Construction Company Designs a New Product Development Process
The US construction materials company was directing millions in investments for research and development across its product lines. Recognizing that it needed to be more purposeful in its product research and development, it wanted to align its internal stakeholders on a 5-year innovation roadmap.
North American Manufacturer Acquires European Company
A leading North American industrial manufacturer needed brand equity research to inform its acquisition strategy. This would be used to inform the price point for an acquisition offer. Given the speed of the acquisition process, the research needed to be completed in a short timeframe.
B2B Website Optimization Generates Sales Leads for Manufacturer
A building products manufacturer received poor feedback on its B2B website user experience. The clunky design was causing it to lose sales leads, and it was under pressure to make improvements. Having hired a marketing agency to build a better B2B website, the manufacturer wanted to have confidence that the new site would be effective in improving UX and lead generation.