Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Sizing Up the Market Opportunity for Cordless Power Tools
A manufacturer needed to know the “why” behind cordless power tool use across different types of pros, applications, situations, and markets. This required a more flexible approach that considered a wide range of factors including personal preference and randomness.
North American Manufacturer Acquires European Company
A leading North American industrial manufacturer needed brand equity research to inform its acquisition strategy. This would be used to inform the price point for an acquisition offer. Given the speed of the acquisition process, the research needed to be completed in a short timeframe.