Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Accountancy Firm Selects Successful New Ad Campaign
An accountancy firm’s ad agency developed three concepts for advertising campaigns. However, it was not immediately clear which ad campaign would resonate the most with the target market. It needed a B2B market research agency to conduct concept testing of the messaging to give the firm confidence that it would see a return on its investment.
B2B Website Optimization Generates Sales Leads for Manufacturer
A building products manufacturer received poor feedback on its B2B website user experience. The clunky design was causing it to lose sales leads, and it was under pressure to make improvements. Having hired a marketing agency to build a better B2B website, the manufacturer wanted to have confidence that the new site would be effective in improving UX and lead generation.