Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Tech Company Invests in Customer Satisfaction to Boost Growth
A cybersecurity tech company wanted to measure which aspects of its customer experience are most important to get right. However, two distinct service offerings in a highly technical market made it challenging to understand the complex customer journey and needs.
IT Firm Tracks Brand Equity for New Consultancy Services
An IT company was looking to establish its position offering cybersecurity consultancy services. It needed brand tracking research to measure and track its positioning, perceptions, and equity in the market.
How to Improve Customer Experience as a SaaS Company
A SaaS company was growing its market share by acquiring several software brands. The company knew its net promoter score for the specific products of these sub-brands. However, it needed help from a B2B market research agency to measure its overall B2B customer experience and performance based on key metrics.
Software Company Grows Brand Awareness in Competitive Market
A software company had ambitious growth targets in an emerging market category. However, it was struggling to stand out against a diverse array of competitors. It needed a clear grasp of the needs of its customers and how to increase sales.