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How Multifamily Rental Owners Choose Paint
The paint and coatings company wanted to understand the needs of multifamily independent rental owners (IROs) when it comes to selecting which paint to use for property maintenance. However, independent rental owners are hard to find as they are typically individuals who own one or two multifamily rental properties, requiring custom recruitment.
Wholesale Distributor Consolidates Facility MRO Brands
A wholesale distributor was consolidating several MRO brands in its portfolio under its umbrella brand name. It wanted to measure ROI and guide brand strategy by capturing a robust brand health benchmark among facility maintenance and operations decision-makers across six industry verticals.